Take care of your blonde hair with John Frieda Violet Crush! The experts in blonde hair care, John Frieda Violet Crush Purple Toning mask delivers cooler, salon-fresh color. This purple toner and deep conditioning treatment is infused with violet pigments to knock out brassy tones in just 1 minute! As a toner for blonde hair, this hair masque has a weightless feel, but delivers intense hydration to repair damaged hair and improve sheen. Plus, this purple hair treatment is SLSSLES Sulfate Free and Paraben Free, and makes your vibrant colour last. Use with Violet Crush Shampoo & Conditioner for optimal results. 1. PURPLE TONER FOR BLONDE HAIR – Crush brassiness in just one wash with this purple toning mask for blonde hair. 2. DEEP CONDITIONING TREATMENT – Smooth damaged hair cuticles and improve overall sheen and texture for visibly healthier, cooler blonde hair with this deep toning and conditioning treatment. 3. CRUSH BRASSINESS IN UNDER 1 MINUTE – The John Frieda purple hair mask for blonde hair knocks out brassy tones in under one minute. 4. SLESSULFATE AND PARABEN FREE – Beautifying blonde hair care, John Frieda Violet Crush is formulated without parabens or SLESSLS sulfates and provides healthy texturized, silky hair. 5. CRUELTY FREE – With violet pigments, this damaged hair treatment and purple toner uses a proprietary dual toning system that is not tested on animals.